HOW SCENT MARKETING WORKS
Scent marketing is the easiest way to improve customer ratings
We can help your company design memorable and emotive experiences to improve your customers’ appreciation of your brand. Our scientific approach helps to create a truly enjoyable atmosphere that your client will remember and want to return to again and again. Here are the reasons why fragrance marketing is so effective.
A pleasant and memorable experience
The sense of smell is the only sense located in the part of the brain that controls emotions and memories (the limbic system). That’s why fragrance marketing could also be one of the main pillars of a truly enjoyable, emotional and memorable visitor experience for your business.
A pleasant and memorable experience
The sense of smell is the only sense located in the part of the brain that controls emotions and memories – the limbic system. Therefore, the use of olfactory marketing is the simplest and most effective way to help create a truly enjoyable, emotional and memorable customer experience. Now that’s effective marketing.
The fastest way to achieve customer loyalty
Today’s customers crave rich experiences and an emotional connection with the businesses they visit, but sadly only one brand in four excels at this. According to research, companies that create exceptional customer experiences rank 200% higher than their competitors on the NPS and grow twice as fast.
The fastest way to achieve customer loyalty
Today’s customers crave rich experiences and an emotional connection with the businesses they visit, but sadly only one brand in four excels at this. According to research, companies that create exceptional customer experiences rank 200% higher than their competitors on the NPS and grow twice as fast.
Fragrance marketing is a shortcut to creating emotional connections
Given that a person gets the greatest experience when all 5 senses are activated, most marketers focus on sight and hearing when engaging with customers. A fragrance marketing programme allows you to increase your referral index with an outstanding, emotional and memorable experience. Benefit from the customer relationships and value what your competitors leave on the table.
Fragrance marketing is a shortcut to emotional connections
Given that a person gets the greatest experience when all 5 senses are activated, most marketers focus on sight and hearing when engaging with customers. A fragrance marketing programme allows you to increase your referral index with an outstanding, emotional and memorable experience. Benefit from the customer relationships and value what your competitors leave on the table.
Eyes closed branding
We help you create an experience where the customer can feel, even with their eyes closed, that they are located in your business. The sense of smell is the only sense that people cannot switch off. Customers are used to not paying attention to visual and auditory marketing messages. At the same time, studies have shown that even if we are not aware of the presence of smell in a room, it still affects our emotions.
Eyes closed branding
We help you create an experience where the customer can feel, even with their eyes closed, that they are located in your business. The sense of smell is the only sense that people cannot switch off. Customers are used to not paying attention to visual and auditory marketing messages. At the same time, studies have shown that even if we are not aware of the presence of smell in a room, it still affects our emotions.
Technology can never replace emotion
Technology enriches businesses’ opportunities for conducting business, but it can never replace the emotional connection with customers, which is essential for the success of a company. Today’s consumers are hungry for rich experiences and an emotional connection with the brands they visit. Fragrance marketing is a shortcut to making these connections.
Technology can never replace emotion
Technology enriches businesses’ opportunities for conducting business, but it can never replace the emotional connection with customers, which is essential for the success of a company. Today’s consumers are hungry for rich experiences and an emotional connection with the brands they visit. Fragrance marketing is a shortcut to making these connections.
ScentAir makes it easy to deploy its service
We are leaders in scent marketing for a reason. We collaborate with global market leaders in hundreds of different sectors across their thousands of locations. Our approach makes it easy to get started in scent marketing.
- Fragrance selection – choose a fragrance that has a proven impact on the emotions you want your customers to experience when they visit your premises.
- Scent diffusion strategy – we will identify the most suitable scent machine, its location and the time of day to create the maximum result.
- System installation and maintenance – the service includes installation and regular maintenance. So all you have to do is enjoy the smell.
- Helpdesk – be part of a worry-free service. We’re always just a phone call away.
130 000+ active installed devices
129 countries represented
Endlessly fragrance options
Clear results, measurable benefits
Our clients have conducted surveys to evaluate their investment in scent marketing. Their discoveries showed the value you can expect from ScentAir:
Science and research
SentAir was created in response to powerful research showing the impact of scent on our emotions and human behaviour. It’s a powerful tool to help businesses communicate more effectively with customers in a way they subconsciously understand.
ScentAir in media publications
There is a lot to be written about a company that is both a trendsetter in its field and always moving at breakneck speed. Take a look at the most prestigious magazine articles where ScentAir is mentioned.
Fill in the form to get a tailor-made scent marketing strategy for your business:
Fill in the form to get a tailor-made scent marketing strategy for your business:
