{"id":5946,"date":"2020-01-28T13:00:33","date_gmt":"2020-01-28T13:00:33","guid":{"rendered":"https:\/\/aroomiturundus.ee\/lohnauuringud\/"},"modified":"2024-05-10T07:38:26","modified_gmt":"2024-05-10T07:38:26","slug":"lohnauuringud","status":"publish","type":"page","link":"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/","title":{"rendered":"Arom\u0101tu izp\u0113te"},"content":{"rendered":"

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ZIN\u0100TNE UN P\u0112T\u012aJUMI<\/h1>\n

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Zin\u0101tne, kas pastiprina izj\u016btas<\/h2>\n

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Arom\u0101tu m\u0101rketing\u0101 smadze\u0146u reakcija uz smar\u017e\u0101m tiek izmantota, lai zemapzi\u0146as l\u012bmen\u012b iedarbotos uz klienta ma\u0146\u0101m.<\/p>\n

Ir veikti neskait\u0101mi p\u0113t\u012bjumi par smar\u017e\u0101m, emocij\u0101m un arom\u0101tu m\u0101rketingu. Lai piln\u012bb\u0101 izprastu smar\u017eu m\u0101rketinga milz\u012bg\u0101s iesp\u0113jas, ir j\u0101izprot zin\u0101tne, kas p\u0113ta smar\u017eas. Jo vair\u0101k J\u016bs par to uzzin\u0101siet, jo liel\u0101ka b\u016bs J\u016bsu v\u0113lme izmanot arom\u0101tus sava uz\u0146\u0113muma interes\u0113s.<\/p>\n

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P\u0113t\u012bjums par smar\u017e\u0101m, kas sa\u0146\u0113mis Nobela pr\u0113miju<\/h2>\n

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1991. gad\u0101 tika publiskots Ri\u010darda Aksela (Richard Axel) un Lindas Bakas (Linda Buck) p\u0113t\u012bjums par smar\u017e\u0101m, kas izr\u0101d\u012bj\u0101s patiess izr\u0101viens zin\u0101tn\u0113 un sa\u0146\u0113ma Nobela pr\u0113miju<\/a>. Sav\u0101 p\u0113t\u012bjum\u0101 zin\u0101tnieki atkl\u0101ja, k\u0101 m\u0113s uztveram pasauli caur smar\u017e\u0101m.<\/p>\n

Vi\u0146i p\u0113t\u012bja smar\u017eu uztveres meh\u0101nismu, k\u0101 smadzenes atpaz\u012bst smar\u017eu un k\u0101 smar\u017ea ietekm\u0113 m\u016bsu uzved\u012bbu. Aksels skaidro: \u201e\u0100r\u0113j\u0101s pasaules daudzveid\u012bbai l\u012bdz smadzen\u0113m ir j\u0101non\u0101k vienk\u0101r\u0161i nervu k\u016bl\u012b\u0161u kombin\u0101ciju veid\u0101.\u201c<\/p>\n

Aksels un Baka bija \u0161ok\u0113ti par savu atkl\u0101jumu. Vi\u0146u p\u0113t\u012bjumu rezult\u0101ti liecin\u0101ja, ka smar\u017eu uztverei m\u0113s izmantojam vismaz 1000 receptorus. Sal\u012bdzin\u0101jumam: ac\u012b ir tikai 3 receptori kr\u0101su uztver\u0161anai.<\/p>\n

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Smar\u017eu uztverei ir unik\u0101la saikne ar atmi\u0146\u0101m un emocij\u0101m<\/h2>\n

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Kad o\u017ea ir uztv\u0113rusi smar\u017eu, sign\u0101ls tiek t\u0101l\u0101k nodots uz smadze\u0146u da\u013cu, kas atbild par atmi\u0146\u0101m un emocij\u0101m. Citu ma\u0146u org\u0101nu uztvert\u0101 apstr\u0101de notiek tikai caur talamusu.<\/p>\n

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\u201eUnik\u0101la smar\u017ea sp\u0113j skaidri atsaukt atmi\u0146\u0101 b\u0113rn\u012bbas ainas vai rad\u012bt emocion\u0101lus br\u012b\u017eu v\u0113l\u0101kaj\u0101 dz\u012bv\u0113.\u201d<\/p>\n

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RICHARD AXEL M.D.<\/b><\/p>\n

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Klienti v\u0113las emocion\u0101las izj\u016btas<\/h2>\n

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P\u0113t\u012bjumi liecina, ka smar\u017eas sp\u0113j ietekm\u0113t m\u016bsu emocion\u0101lo st\u0101vokli. Ta\u010du ko tas noz\u012bm\u0113 uz\u0146\u0113mumam?<\/p>\n

No p\u0113t\u012bjumu rezult\u0101tiem izriet, ka klienti v\u0113las sa\u0146emt emocion\u0101las izj\u016btas. \u201eHarvard Business Review\u201d veiktais p\u0113t\u012bjums<\/a> liecina, ka klienti, kam ir izveidojusies emocion\u0101la saikne ar z\u012bmolu, ir par 52% v\u0113rt\u012bg\u0101ki par tiem, kuri ir vienk\u0101r\u0161i apmierin\u0101ti.<\/p>\n

Pie l\u012bdz\u012bga secin\u0101juma non\u0101ca ar\u012b Korejas Jonsejas universit\u0101tes zin\u0101tnieki sav\u0101 p\u0113t\u012bjum\u0101.<\/a> Vi\u0146i atkl\u0101ja, ka klientu emociju vad\u012b\u0161ana \u013cauj uzlabot z\u012bmola t\u0113lu un ietekm\u0113 m\u016bsu attieksmi pret z\u012bmolu.<\/p>\n

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\u201eEmocion\u0101li piesaist\u012bti klienti ir par 52% v\u0113rt\u012bg\u0101ki par tiem, kuri ir vienk\u0101r\u0161i apmierin\u0101ti.\u201d<\/p>\n

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HARVARD BUSINESS REVIEW <\/b><\/p>\n

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Emocijas kontrol\u0113 m\u016bsu l\u0113mumus daudz sp\u0113c\u012bg\u0101k nek\u0101 m\u0113s to apzin\u0101mies\u2026 <\/h2>\n

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Cilv\u0113ku uzved\u012bbu un r\u012bc\u012bbu vada emocijas. Aiovas medic\u012bnas koled\u017eas neirolo\u0123ijas noda\u013c\u0101 tika p\u0113t\u012bta emociju noz\u012bme m\u016bsu ikdienas l\u0113mumu pie\u0146em\u0161an\u0101. \u0160aj\u0101 unik\u0101laj\u0101 p\u0113t\u012bjum\u0101<\/a> tika iesaist\u012bti cilv\u0113ki ar t\u0101s smadze\u0146u da\u013cas boj\u0101jumiem, kura atbild par emocij\u0101m. \u0100r\u0113ji vi\u0146u smadzenes darboj\u0101s k\u0101 parasti, vi\u0146i vienk\u0101r\u0161i neizjuta nek\u0101das emocijas.<\/p>\n

Ta\u010du p\u0113tnieki atkl\u0101ja kaut ko interesantu: visiem p\u0113t\u012bjuma dal\u012bbniekiem bija gr\u016bt\u012bbas ar l\u0113mumu pie\u0146em\u0161anu. Apzinoties, ka vi\u0146iem ir j\u0101izdara izv\u0113le, piem\u0113ram, starp vistas vai zivs \u0113dienu, vi\u0146i nesp\u0113ja izv\u0113l\u0113ties.<\/p>\n

T\u0101d\u0113j\u0101di \u0161is p\u0113t\u012bjums uzskat\u0101mi par\u0101d\u012bja sakar\u012bbu starp emocij\u0101m un l\u0113mumu pie\u0146em\u0161anu. Ja klientam ir j\u0101pie\u0146em l\u0113mums, tad sp\u0113c\u012bgai emocion\u0101lajai saiknei var izr\u0101d\u012bties noteico\u0161\u0101 loma viena vai otra produkta vai pakalpojuma izv\u0113l\u0113.<\/p>\n

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Arom\u0101tu m\u0101rketinga test\u0113\u0161ana<\/h2>\n

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Zin\u0101tnieki ir p\u0101rliecin\u0101ti, ka smar\u017ea rada smadzen\u0113s noz\u012bm\u012bgas asoci\u0101cijas. Un p\u0113t\u012bjumi liecina, ka emociju iesaist\u012b\u0161anai ir svar\u012bga noz\u012bme cie\u0161\u0101kas saiknes veido\u0161anai ar klientu. Tom\u0113r daudzi zin\u0101tnieki ir iesaist\u012bju\u0161ies v\u0113l dzi\u013c\u0101kos smar\u017eu, emociju un klientu uzved\u012bbas p\u0113t\u012bjumos.<\/p>\n

T\u0101, piem\u0113ram, Martins Lindstroms, kur\u0161 tiek uzskat\u012bts par vienu no pasaules lab\u0101kajiem brendinga ekspertiem un kur\u0161, pateicoties vi\u0146a pla\u0161ajiem p\u0113t\u012bjumiem brendinga jom\u0101, ir iek\u013cauts ar\u012b preses izdevuma \u201eTimes\u201d TOP 100 ietekm\u012bg\u0101ko cilv\u0113ku<\/a> sarakst\u0101, ir atzinis: \u201eNo visa, ko uztver m\u016bsu ma\u0146as, vissp\u0113c\u012bg\u0101k\u0101 ietekme ir smar\u017eai.\u201d<\/p>\n

Vien\u0101 no saviem p\u0113t\u012bjumiem vi\u0146\u0161 atkl\u0101ja, ka, jo liel\u0101ks ir iesaist\u012bto ma\u0146u daudzums, jo dzi\u013c\u0101k piedz\u012bvotais iesak\u0146ojas klienta ma\u0146u atmi\u0146\u0101. Un jo sp\u0113c\u012bg\u0101ka ir klienta ma\u0146u atmi\u0146as sasaiste ar z\u012bmolu, jo sp\u0113c\u012bg\u0101ka ir saikne starp klientu un uz\u0146\u0113mumu.<\/strong><\/p>\n

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\u201eNo visa, ko uztver m\u016bsu ma\u0146as, vissp\u0113c\u012bg\u0101k\u0101 ietekme ir smar\u017eai.\u201d<\/p>\n

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MARTINS LINDSTROMS | <\/b>Z\u012aMOLVED\u012aBAS EKSPERTS<\/p>\n

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Ta\u010du Lindstroms nav vien\u012bgais, kas ir p\u0113t\u012bjis smar\u017eu ietekmi uz klientu uzved\u012bbu. Attiec\u012bgi p\u0113t\u012bjumi ir veikti ar\u012b daudz\u0101s at\u0161\u0137ir\u012bg\u0101s vid\u0113s un darb\u012bbas jom\u0101s.<\/p>\n

P\u0113t\u012bjumu p\u0101rsteidzo\u0161ie rezult\u0101ti r\u0101da, ka smar\u017ea var atst\u0101t \u0161\u0101du ietekmi uz m\u016bsu uztveri un uzved\u012bbu:<\/p>\n

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Ma\u0123istra darba ietvaros ar ScentAir arom\u0101tiem veikts p\u0113t\u012bjums Tallinas J\u016bras muzej\u0101<\/strong><\/h3>\n

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Tallinas Universit\u0101tes ma\u0123istrat\u016bras studentu ma\u0123istra darba<\/a> ietvaros tika p\u0113t\u012bta smar\u017eu ietekme uz cilv\u0113ku uzved\u012bbu telp\u0101. P\u0113t\u012bjum\u0101 tika pier\u0101d\u012bta smar\u017eu pozit\u012bv\u0101 ietekme uz klientu uzved\u012bbu un muzeja apmekl\u0113juma gait\u0101 g\u016bto pieredzi. Aromatiz\u0113taj\u0101s zon\u0101s iev\u0113rojams apmekl\u0113t\u0101ju skaits pal\u0113nin\u0101ja gaitu vai pat apst\u0101j\u0101s un uzkav\u0113j\u0101s \u0161eit ilg\u0101k. Cilv\u0113ki, kas p\u0101rvietoj\u0101s p\u0101ros vai neliel\u0101s grup\u0101s, daudzos gad\u012bjumos uz k\u0101du br\u012bdi apst\u0101j\u0101s aromatiz\u0113taj\u0101 zon\u0101, lai parun\u0101tos. Cilv\u0113ki, kas apmekl\u0113ja izst\u0101di pa vienam, aromatiz\u0113taj\u0101 zon\u0101 uz\u0146\u0113ma vair\u0101k fotogr\u0101fiju, ilg\u0101k apl\u016bkoja ekspon\u0101tus vai vienk\u0101r\u0161i uztur\u0113j\u0101s \u0161eit ilg\u0101k. Tika uzsv\u0113rts, ka p\u0113t\u012bjuma v\u0113rt\u012bgos rezult\u0101tus var veiksm\u012bgi izmantot, piem\u0113ram, veikalu telp\u0101s vai cit\u0101 vid\u0113.<\/p>\n

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Z\u012bmola uztver\u0161ana<\/strong><\/h3>\n

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Viesn\u012bc\u0101s veiktais p\u0113t\u012bjums<\/a> liecina, ka smar\u017ea ietekm\u0113 viesu v\u0113rt\u0113jumu sp\u0113c\u012bg\u0101k nek\u0101 viesn\u012bcas infrastrukt\u016bra, \u0113diens un person\u0101la iztur\u0113\u0161an\u0101s. Ar p\u0113t\u012bjuma kopsavilkumu var iepaz\u012bties zin\u0101tnisk\u0101 \u017eurn\u0101la \u201eScience Daily\u201d port\u0101l\u0101<\/a>.<\/p>\n

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Z\u012bmola patur\u0113\u0161ana atmi\u0146\u0101<\/strong><\/h3>\n

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Rutgersa Universit\u0101t\u0113 tika veikti divi p\u0113t\u012bjumi<\/a> ar m\u0113r\u0137i noskaidrot, vai smar\u017ea var veicin\u0101t z\u012bmolu lab\u0101ku iegaum\u0113\u0161anu. Abi p\u0113t\u012bjumi non\u0101ca pie vien\u0101da secin\u0101juma. Smar\u017ea uzlabo gan paz\u012bstamu, gan l\u012bdz \u0161im nepaz\u012bstamu z\u012bmolu iegaum\u0113\u0161anu un atpaz\u012b\u0161anu.<\/p>\n

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Visp\u0101r\u0113j\u0101 klientu pieredze<\/strong><\/h3>\n

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P\u0113c tam, kad b\u0101ros un klubos tika aizliegta sm\u0113\u0137\u0113\u0161ana, noskaidroj\u0101s, ka cigare\u0161u d\u016bmu smar\u017ea paties\u012bb\u0101 notu\u0161\u0113ja vairum\u0101 naktsklubu valdo\u0161o nepat\u012bkamo smaku. Zin\u0101tnieki uzskat\u012bja, ka vides aromatiz\u0113\u0161ana var\u0113tu pal\u012bdz\u0113t uzlabot gaisotni klub\u0101. T\u0101pat tas pal\u012bdz\u0113tu klubam izcelties uz konkurentu fona. Zin\u0101tnieki veica p\u0113t\u012bjumus<\/a> trijos klubos, kur tika nov\u0113rota apk\u0101rteso\u0161\u0101s smar\u017eas ietekme uz apmekl\u0113t\u0101jiem. Rezult\u0101ti liecin\u0101ja, ka klub\u0101 eso\u0161\u0101 smar\u017ea iev\u0113rojami uzlaboja apmekl\u0113t\u0101ju g\u016bto pieredzi. T\u0101 rosin\u0101ja cilv\u0113kus akt\u012bv\u0101k dejot un baud\u012bt atmosf\u0113ru.<\/p>\n

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Klientu reakcija uz produktiem un mazumtirdzniec\u012bbas vidi<\/strong><\/h3>\n

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Ir veikti b\u016btiski p\u0113t\u012bjumi par smar\u017eu ietekmi uz mazumtirdzniec\u012bbu. Vairums p\u0113t\u012bjumu liecina, ka past\u0101v sp\u0113c\u012bga saikne starp smar\u017eu un klientu iepirk\u0161an\u0101s paradumiem. Viens no p\u0113t\u012bjumiem<\/a> apstiprin\u0101ja, ka smar\u017eu ietekme uz mazumtirdzniec\u012bbas r\u0101d\u012bt\u0101jiem ir saist\u0101ma tie\u0161i ar m\u016bsu emocion\u0101lo reakciju uz smar\u017e\u0101m.<\/p>\n

Ir pier\u0101d\u012bts, ka smar\u017ea rosina klientus ilg\u0101k uzkav\u0113ties veikal\u0101. Smar\u017ea uzlabo klientu sp\u0113ju uztvert pozit\u012bvi veikala vidi un taj\u0101 pied\u0101v\u0101t\u0101s preces. Smar\u017ea pat iedro\u0161ina t\u0113r\u0113t vair\u0101k naudas. Neskatoties uz arom\u0101tu izm\u0113r\u0101mo ietekmi, viens no p\u0113t\u012bjumiem<\/a> par\u0101d\u012bja, ka arom\u0101tu lieto\u0161anas faktu veikal\u0101 apzin\u0101j\u0101s maz\u0101k nek\u0101 10% no apmekl\u0113t\u0101jiem.<\/p>\n

Aiovas Universit\u0101t\u0113 veiktaj\u0101 p\u0113t\u012bjum\u0101<\/a> tika noteikts, k\u0101 apk\u0101rt valdo\u0161\u0101 smar\u017ea ietekm\u0113 klientu reakciju uz prec\u0113m. Rezult\u0101ti liecin\u0101ja, ja videi piem\u0113rots arom\u0101ts uzlaboja klientu attieksmi pret test\u0113jamo produktu un palielin\u0101ja v\u0113lmi to ieg\u0101d\u0101ties.<\/p>\n

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Noska\u0146ojuma vad\u012bba<\/strong><\/h3>\n

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Zin\u0101tnieki veica p\u0113t\u012bjumu<\/a>, kur\u0101 tika v\u0113rt\u0113ts, k\u0101 lavandas un rozmar\u012bna smar\u017ea sp\u0113j regul\u0113t cilv\u0113ku noska\u0146ojumu p\u0113c satraukumu rado\u0161a uzdevuma izpildes. Tika noskaidrots, ka stresa situ\u0101cij\u0101s lavanda un rozmar\u012bns mazina saspringumu un trauksmi.<\/p>\n

Ir viennoz\u012bm\u012bgi skaidrs, ka smar\u017ea ir v\u0113rt\u012bgs instruments, kas pal\u012bdz uz\u0146\u0113m\u0113jam \u0101tri un viegli nodibin\u0101t kontaktu ar savu klientu.<\/p>\n

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Skaidri rezult\u0101ti un izm\u0113r\u0101ms guvums<\/strong><\/h3>\n

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M\u016bsu klienti ir veiku\u0161i p\u0113t\u012bjumus, lai nov\u0113rt\u0113tu arom\u0101tu m\u0101rketing\u0101 veikto invest\u012bciju rezult\u0101tus. \u0160ie p\u0113t\u012bjumi r\u0101da, ka ScentAir sniegtais ieguvums ir \u0161\u0101ds:<\/span><\/p>\n

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Aizpildiet veidlapu, lai sa\u0146emtu J\u016bsu uz\u0146\u0113muma specifikai piel\u0101gotu arom\u0101tu m\u0101rketinga strat\u0113\u0123iju:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”0px||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Futura LT Book|700|||||||” text_text_color=”#2e3236″ text_font_size=”30px” text_line_height=”1.3em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Aizpildiet veidlapu, lai sa\u0146emtu J\u016bsu uz\u0146\u0113muma specifikai piel\u0101gotu arom\u0101tu m\u0101rketinga strat\u0113\u0123iju:<\/p>\n

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ZIN\u0100TNE UN P\u0112T\u012aJUMIZin\u0101tne, kas pastiprina izj\u016btasArom\u0101tu m\u0101rketing\u0101 smadze\u0146u reakcija uz smar\u017e\u0101m tiek izmantota, lai zemapzi\u0146as l\u012bmen\u012b iedarbotos uz klienta ma\u0146\u0101m. Ir veikti neskait\u0101mi p\u0113t\u012bjumi par smar\u017e\u0101m, emocij\u0101m un arom\u0101tu m\u0101rketingu. Lai piln\u012bb\u0101 izprastu smar\u017eu m\u0101rketinga milz\u012bg\u0101s iesp\u0113jas, ir j\u0101izprot zin\u0101tne, kas p\u0113ta smar\u017eas. Jo vair\u0101k J\u016bs par to uzzin\u0101siet, jo liel\u0101ka b\u016bs J\u016bsu v\u0113lme izmanot […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"yoast_head":"\nArom\u0101tu izp\u0113te - Aroomiturundus.ee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arom\u0101tu izp\u0113te - Aroomiturundus.ee\" \/>\n<meta property=\"og:description\" content=\"ZIN\u0100TNE UN P\u0112T\u012aJUMIZin\u0101tne, kas pastiprina izj\u016btasArom\u0101tu m\u0101rketing\u0101 smadze\u0146u reakcija uz smar\u017e\u0101m tiek izmantota, lai zemapzi\u0146as l\u012bmen\u012b iedarbotos uz klienta ma\u0146\u0101m. 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Jo vair\u0101k J\u016bs par to uzzin\u0101siet, jo liel\u0101ka b\u016bs J\u016bsu v\u0113lme izmanot […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/\" \/>\n<meta property=\"og:site_name\" content=\"Aroomiturundus.ee\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-10T07:38:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"35 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/\",\"url\":\"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/\",\"name\":\"Arom\u0101tu izp\u0113te - Aroomiturundus.ee\",\"isPartOf\":{\"@id\":\"https:\/\/aroomiturundus.ee\/lv\/#website\"},\"datePublished\":\"2020-01-28T13:00:33+00:00\",\"dateModified\":\"2024-05-10T07:38:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/#breadcrumb\"},\"inLanguage\":\"lv-LV\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aroomiturundus.ee\/lv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Arom\u0101tu izp\u0113te\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aroomiturundus.ee\/lv\/#website\",\"url\":\"https:\/\/aroomiturundus.ee\/lv\/\",\"name\":\"Aroomiturundus.ee\",\"description\":\"ScentAir Estonia - Nr1 l\u00f5hnaturundus maailmas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aroomiturundus.ee\/lv\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"lv-LV\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Arom\u0101tu izp\u0113te - Aroomiturundus.ee","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/","og_locale":"lv_LV","og_type":"article","og_title":"Arom\u0101tu izp\u0113te - Aroomiturundus.ee","og_description":"ZIN\u0100TNE UN P\u0112T\u012aJUMIZin\u0101tne, kas pastiprina izj\u016btasArom\u0101tu m\u0101rketing\u0101 smadze\u0146u reakcija uz smar\u017e\u0101m tiek izmantota, lai zemapzi\u0146as l\u012bmen\u012b iedarbotos uz klienta ma\u0146\u0101m. 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Jo vair\u0101k J\u016bs par to uzzin\u0101siet, jo liel\u0101ka b\u016bs J\u016bsu v\u0113lme izmanot […]","og_url":"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/","og_site_name":"Aroomiturundus.ee","article_modified_time":"2024-05-10T07:38:26+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"35 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/","url":"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/","name":"Arom\u0101tu izp\u0113te - Aroomiturundus.ee","isPartOf":{"@id":"https:\/\/aroomiturundus.ee\/lv\/#website"},"datePublished":"2020-01-28T13:00:33+00:00","dateModified":"2024-05-10T07:38:26+00:00","breadcrumb":{"@id":"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/#breadcrumb"},"inLanguage":"lv-LV","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/aroomiturundus.ee\/lv\/lohnauuringud\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aroomiturundus.ee\/lv\/"},{"@type":"ListItem","position":2,"name":"Arom\u0101tu izp\u0113te"}]},{"@type":"WebSite","@id":"https:\/\/aroomiturundus.ee\/lv\/#website","url":"https:\/\/aroomiturundus.ee\/lv\/","name":"Aroomiturundus.ee","description":"ScentAir Estonia - Nr1 l\u00f5hnaturundus maailmas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aroomiturundus.ee\/lv\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"lv-LV"}]}},"_links":{"self":[{"href":"https:\/\/aroomiturundus.ee\/lv\/wp-json\/wp\/v2\/pages\/5946"}],"collection":[{"href":"https:\/\/aroomiturundus.ee\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aroomiturundus.ee\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aroomiturundus.ee\/lv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aroomiturundus.ee\/lv\/wp-json\/wp\/v2\/comments?post=5946"}],"version-history":[{"count":4,"href":"https:\/\/aroomiturundus.ee\/lv\/wp-json\/wp\/v2\/pages\/5946\/revisions"}],"predecessor-version":[{"id":6163,"href":"https:\/\/aroomiturundus.ee\/lv\/wp-json\/wp\/v2\/pages\/5946\/revisions\/6163"}],"wp:attachment":[{"href":"https:\/\/aroomiturundus.ee\/lv\/wp-json\/wp\/v2\/media?parent=5946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}